Blue Cross Blue Shield continues commitment to sustainability, encouraging residents to lead environmentally healthier lifestyles through complimentary access to public bike share system
BOSTON, Sept. 19, 2022 /PRNewswire/ -- In recognition of World Car Free Day, Blue Cross Blue Shield of Massachusetts ("Blue Cross") is sponsoring free Bluebikes Adventure Passes on Thursday, September 22. Unlimited two-hour Adventure Passes, for a 24-hour period, will be available across the Bluebikes system's 11 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Salem, Somerville, and Watertown. Blue Cross is the title sponsor of Bluebikes, a publicly-owned bike share managed by municipal staff and operated by Lyft.
The state's largest health plan remains committed to actively improving the environmental health of its communities while expanding public bike sharing as a sustainable and healthy transportation option. Blue Cross is sponsoring free Adventure Passes all day long in hopes that residents will travel via Bluebikes for the day rather than rely on passenger vehicles, helping to reduce emissions, air pollution and road congestion.
According to Biofriendly Planet, biking uses minimal fossil fuels and offers a pollution-free, environmental-friendly mode of transportation. By replacing a car trip with a bike for every commute, approximately 3000 pounds of greenhouse gas emissions could be saved each year. Based on research from The Adventure Cycling Association, just moderate increases in bicycle use each year could save an estimated 6 to 14 million tons of CO2.
"The health of our associates, members, and communities is intimately linked with the health of our environment," said Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross. "As the title sponsor of Bluebikes, we're committed to expanding public bike sharing in Metro Boston as a sustainable public transportation option, and hope that residents feel encouraged to take advantage of a 'green' Bluebikes ride on World Car Free Day."
Riders can take advantage of complimentary Adventure Passes by downloading and opening the Bluebikes App on a mobile device and entering code "BLUECARFREE", which unlocks unlimited two-hour Adventure Passes for a 24-hour period. A map of all stations in Metro Boston can also be found here.
Blue Cross has been the title sponsor of Bluebikes since 2018. By partnering with the municipal owners of Bluebikes, Blue Cross continues to support system growth and accessibility, including station expansions, upgrades and additional bikes.
About Bluebikes
Bluebikes is public transportation by bike. The system is jointly owned and managed by the Cities of Boston, Cambridge, Everett, Salem and Somerville and the Town of Brookline. Blue Cross Blue Shield of Massachusetts is the system's title sponsor. Riders can find 400 stations and 4,000 bikes across 11 municipalities in Metro Boston. Since 2011, more than 14 million trips have been taken by bike share. For more information about Bluebikes, visit bluebikes.com.
About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts (bluecrossma.org) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are committed to the relentless pursuit of quality, affordable and equitable health care with an unparalleled consumer experience. Consistent with our promise to always put our members first, we are rated among the nation's best health plans for member satisfaction and quality. Connect with us on Facebook, Twitter, YouTube, and LinkedIn.
SOURCE Blue Cross Blue Shield of Massachusetts
