Bruce is the Chief Physician Executive for Blue Cross Blue Shield of Massachusetts, the largest private health plan in Massachusetts and one of the largest independent, not-for-profit Blue Cross Blue Shield plans in the country. The company has more than $7 billion in revenue, serves nearly 3 million members, and is rated among the nation’s best health plans for overall member satisfaction and quality.
Bruce leads the Health and Medical Management Division, which is responsible for care and utilization management activities for medical and behavioral health. He is the senior clinical leader who guides health care strategies designed to improve the quality and affordability of health care.
He has over 25 years of health care management and clinical experience in medical group practice, hospital and managed care settings. He has held leadership positions at Capital District Physicians’ Health Plan and Kaiser Permanente and served as President of the former North Adams Regional Hospital in Massachusetts.
He currently serves on the boards of the Blue Cross Blue Shield Foundation, the Network for Excellence in Healthcare Innovation and the Greater Boston Food Bank. Bruce earned his undergraduate degree at Rensselaer Polytechnic Institute and his medical degree at Albany Medical College. He is a board-certified family physician who completed his residency training at Duke University. He also received an MBA in health sector management from Duke University's Fuqua School of Business.